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Loyalty Club

In marketing generally and in retailing more specifically, a loyalty card, rewards card, points card, advantage card, or club card is a plastic or paper card, visually similar to a credit card, debit card, or digital card that identifies the card holder as a member in a loyalty program. Loyalty cards (both physical and digital) relate to the loyalty business model. Cards typically have a barcode, magstripe or RFID chip that can be easily scanned, although some are chip cards or proximity cards. Small keyring cards (also known as keytags) which serve as key fobs are often used for convenience in carrying and ease of access.

By presenting such a card, purchasers typically earn the right either to a discount on the current purchase, or to an allotment of points that they can use for future purchases. Hence the card is the visible means of implementing a type of what economists call a two-part tariff. Application forms for cards usually entail agreements by the store concerning customer privacy, typically non-disclosure (by the store) of non-aggregate data about customers. The store uses aggregate data internally (and sometimes externally) as part of its marketing research. Over time the data can reveal, for example, a given customer's favorite brand of beer, or whether he or she is a vegetarian. Where a customer has provided sufficient identifying information, the loyalty card may also be used to access such information to expedite verification during receipt of cheques or dispensing medical prescription preparations, or for other membership privileges (e.g., access to a club lounge in airports, using a frequent-flyer card).

ShopixCart comes with a full featured Loyalty System that provides reward points and gift cards to premium clients.

Reward points is a feature of ShopixCart that assigns customers "loyalty points" for purchasing products from the store.

Customers can use these acquired points as a currency to purchase products from the store. You can assign this product a certain number of reward points required for a customer to purchase it with.

ShopixCart lets you easily create trackable loyalty coupon codes for premium customers that are perfect for sharing via email or social media. You can add a minimum member requirements and provide your recurring customers with extra advantages. You'll also have the option to restrict offers to certain products, categories, locations or shipping methods.

 

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