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Social Media Commerce
Social Media commerce or simply Social Commerce is a form of electronic commerce which uses social networks to assist in the buying of selling of products.
This type of commerce utilizes user ratings, referrals, online communities and social advertising to facilitate online shopping.
For the last two or three years, Social Commerce is considered to be one of the most successful ways of online selling as:
- Facebook dominates as a source of social traffic and sales.
- Orders from Reddit increased 152% in 2013.
- Many eshops are generating the highest average order value ahead of Facebook, Pinterest and Twitter. Also noteworthly in this category is Instagram which is also generating higher average orders than those same sites. This is especially impressive considering the only clickable links in Instagram are those in profile bio's.
- Facebook has the highest conversion rate for all social media ecommerce traffic at 1.85%
ShopixCart could not be just an observer of the social commerce trend. It includes full integration with the social media APIs and let users run their Social Media Stores in just a few clicks.